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37-39 Anzac Avenue
Letting the product
speak for itself.
This was a concept we put together for a range of colourful, non-stick utility knives, that would have been sold as an impulse buy item.
Despite their low price, we felt that these products are a more modern take on traditional knives and deserved a clean, simple look that would bring out the colour of the knives themselves when merchandised.
Artwork by Holly Jones.